Basics of a Successful Digital Marketing Strategy

You don’t have to be a digital marketing prodigy to figure out the continual rise in digital media usage over the last few years. A recent report revealed that an average adult user spends about 5.9 hours with digital media either through smartphones, computers, or other connected devices — each and every day.

Talking in medical or psychological terms, this rising screen addiction is scary. But for marketers and entrepreneurs this is exciting news, an opportunity to launch their brands on various digital platforms and achieve maximum exposure to gain constantly connected customers.

However, all this requires a pragmatic and beneficial digital marketing strategy that must be put in place at the right time. And speaking in plain terms, pulling together your own digital marketing strategy is a quite a handful. So here we’re trying to breaking it all down to the fundamentals of digital marketing. If you are looking for some ideas and inspirations for your digital marketing strategy, read on.

Why you need a digital marketing strategy

The answer is quite straightforward. According to business basics, an inclusive strategy must be acquired to serve as your roadmap and maximize your efforts. This helps you choose wisely keeping an end goal in mind as against wasting energy with random, impulsive ideas.

Next we will discuss the various types of marketing efforts at play.
What are the types of digital marketing? These include:
• Content marketing
• Email marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Social media marketing
• Affiliate marketing

Here it is also important to understand the real objective of implementing a robust digital marketing strategy. It pulls all of those together into a cohesive plan that is self-sustaining and helps you save time, effort, and money.

Ways to create a digital marketing strategy

We know all this sounds really exciting! However, the groundwork is the real task. You need to create your own digital marketing strategy. At the risk of sounding intimidating, let me tell you that though initially it may feel overwhelming and complex, but the results will surely be worth the efforts.

The key is to start small and break down five simple steps to introduce you to the right track with your own digital marketing efforts. When you consider this as your basic digital marketing strategy framework, you’ll surely get the ball rolling.

1. Understand your audience
Any effective marketing campaign depends on how well you understand exactly who you’re marketing to. So your first step should be obtaining maximum information about your existing audience.
Out of the numerous ways to do this, the most popular and effective are:
• Analytics (from your existing website, email marketing platform, and social accounts)
• Surveys and feedback forms
• Conversations with your sales and customer support departments

With these efforts you will gain valuable insight into your customers’ profiles, their goals, the challenges they’re facing, and how your business fits in. This information fortifies you to create different buyer personas and facilitates effortless communication with your target audience through your marketing efforts — and target your messaging accordingly.

2. Set your goals

Your overarching digital marketing strategy must be defined by a larger goal attached. It need to be something more specific and inspirational than the clichés — “market your business” or “grow your audience.”
A great way to set your marketing goals is to use the SMART goal framework. This acronym stands for:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
Working through each letter of that acronym will help you set goals that provide enough context to actually keep you heading in the right direction.
3. Evaluate your efforts

It is never easy to hash out a strategy and sometimes you feel like you’re back to square one. But that’s usually not the case. All your marketing efforts up to this point, regardless of how scanty they may have been, indicate that the wheels are rotating already.

What you need is to conduct an audit of your past efforts to gain an idea about what has functioned well and what hasn’t. This offers you a better grip on what you must be doing more. Moreover, it also gives you a chance to accumulate content and other assets like social media graphics to various other tit-bits of information. You can reprocess these to save yourself from constantly reinventing the wheel

4. Figure out all the nitty-gritties

Keep those creative juices flowing, but don’t forget to pay attention to the numerous real-world logistics that need your attention. Remember that the process of strategizing isn’t just about dreaming — you also need to figure out what you can accomplish within those constraints.

Additionally, there are some critical considerations that you must sort out –
• Your budget: How much can you spend on digital marketing?
• Your people: Who will be responsible? Will you need to outsource any tasks or responsibilities?
• Your channels: Which marketing channels will you use, and what goal will be attached to each channel?
These are the most critical elements for you to know up front to fabricate a strategy that’s successful within any limitations you might have.
5. Work it all out

Having all the core elements — your audience, your goals, and your means — worked out, all you need is to prioritize and design all of them together into a digital marketing strategy template you can use.
You can start with something as basic as a simple calendar (it can be just a normal spreadsheet) that successfully keeps all the different elements together.

Though these are just the fundamental steps you need to take to get started, remember that sometimes just getting started is all you need to begin to figure out the best way to do things. All you need is a little inspiration. As with any process, you need to be committed to some trial and error!

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admin September 23, 2019 0 Comments

How Mobile Applications are helping Top Industries Get an Edge

A significant number of industries are resorting to mobile app development services to consolidate their position in the market, reinforce brand awareness, and add more to the bottom line.

This recent surge in the retail mobile apps is mainly rooted in greater business with high profits and also the low investment in mobile apps. These factors are not only helping them trade better, but also to deliver winning results and drive revenue. The fiercely competitive market has led the businesses to get dedicated business apps which aid in the overall promotion of the services they offer and increase consumer visibility at a global level.

As the industries become increasingly inclined towards the blessings of the mobile apps, here we will see how five of the most viable industries are reaping this advantage to their own benefit.

(1) Healthcare

As more and more people are putting health at the top of their priority list, healthcare industry is progressing by leaps and bounds. The adoption of mobile apps offers tremendous possibilities in the healthcare industry to make the services faster and affordable than ever.

Thanks to the apps, hospital and pharmaceutical outlets’ inventory management is like a breeze. Providing a multi-channel access to the patient’s data, e-prescriptions, telemedicine services, management of health records becomes easier with digitization has never been so straightforward and uncomplicated. All this has also taken the patient safety and engagement to a new level with improved access to care and reduced frauds related to medical insurance.

(2) Travel and tourism

Using maps, compasses, guidebooks and all that bizarre printed stuff is passé.  The mobile applications have emerged as a total game changer as nearly 85% of travelers now leverage mobile apps to plan their travel itinerary. Thanks to them, the travelers don’t have to dig deep through the guidebooks or dawdle standing in long queues for booking travel tickets. Whether it is hotel booking, gathering info about the local attractions, destination details, or searching for good food joints, a mobile app is always happy to help.

Moreover, the apps are a powerful force for the travel agencies to attract customers, offering them great deals and launch the marketing campaigns to enhance their market visibility.

(3) Banking and finance

The highly sophisticated banking and finance sector has also not been able to evade the force of the mobile apps making them a dominant interface of the banking and finance industry. Adapting to the mobile-first strategy has offered substantial assistance to improve customer engagement and customer acquisition. A research says that approximately 2 billion people will be using mobile banking by 2019. The banking and finance sector has taken a futuristic avatar where more customers are banking on mobile apps to track, trade and spend on financial transactions.

(4) Fashion

Every good Android app development company is developing futuristic Mobile apps that are highly trending in the trendy Fashion World. Distinguished fashion houses and retail outlets are now their clients with convenient access to the fashion apparel, accessories, boutique items and other things through the omnipresent mobile applications. Highly advanced technical innovations are alleviating the need for the customers to move to the fashion outlets or try the outfits as they can now receive all the updates about the new arrivals, browse the inventory offline, view the detailed description of the products anytime, and checkout speedily. With AI advancements, these futuristic mobile apps can also offer shopping assistance to the customers based on their shopping and browsing history.

Moreover, the store management is also a piece of cake as the shop can confirm the stock availability on hand without wasting time in searching the item on the shelves. Also, the low inventory alert makes the owner aware if the situation prevent the item from running out-of-the-stock.

(5) Media

Can’t ignore the media, can we? Communication and interaction form the lifeline of the media world and mobile apps form an additional layer of interaction for the media to revive the way customers explore the business, read the content and gain the information. The mobile apps also prove to be an advantage to the customers who are not interested in reading the marketing collateral as they can now listen to what businesses are offering through engaging audio, video or multimedia content. Additionally, it becomes very easy to know the customer’s response to the business advertisements and manage it further as compared to the traditional print and media advertising.

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admin August 22, 2019 0 Comments

Building an effective Social Media Strategy in 2019

The year 2018 was a tumultuous year in social media to say the least. Given the longevity of the influence of the social media, 2019 is going to be no exception. This expanding authority has a direct bearing on the sheer multitude of opportunities it presents for marketing and promoting your brand on social media. Studies claim that a sizeable number of young adults are hooked to the social media to communicate with their beloved brands and, distant from a decline, that usage is only bound to rise. All these factors underline the need for an effective social media marketing strategy that will help your brand tackle its goal with a sense of purpose.

We’ve broken down our social media marketing guide into the key steps you need to identify your goals, engage audiences and optimize your results. Read on to explore the essential elements that are required to create compelling and effective social media campaigns.

1. Research your Audience

You can’t create an effective social media campaign without knowing your audience. Making assumptions is a dangerous game for the marketers. An audience persona is what you need to create so that it can examine your audience demographic including every nuance of their behaviour and interests, fears and needs; their goals and the challenges they face. Once you understand their goals and needs, you can better fulfil those needs. An elaborate abundance of demographic data and social media analytics tools, creating an audience persona is no more an uphill task. Engage a good digital marketing and website designing company in India that can offer you these services at highly affordable prices.

2. Set Goals

Your social media strategy will be nothing more than a farce if you can’t figure out what you want out of social media at large. Set clearly defined and attainable goals that will help you scale your social efforts in a way that’s both reasonable and affordable.
The most important goals your social media marketing strategies must try to achieve –
Building brand awareness
Increase ROI
Improve your fanbase

3. Probe what your competitors are doing

In order to be one step ahead in your business niche, you must have a good idea of what your competitors are up to. Analysing your competitors’ strategy will directly apprise your own social media strategy. We are not encouraging you to either copy or steal your competitors’ ideas but find out what’s working for them and how you can adapt your own campaigns accordingly.

4. Team-Building

Every small business owner may not necessarily have the manpower required to cover all the bases of your social media campaign. If that is the case with you as well, it is better to outsource some of the tasks to a professional digital marketing and web development company in Noida.
Also, there is no dearth of tools that assist you by simplifying the process. We have listed a few –
Blog Aggregator Tools – Tools like Feedly can easily compile all your blog feeds in one place and facilitate content sharing with your audience.

Social Media Automation Tools – Hootsuite is a tool that can schedule your posts and optimize them for maximum engagement and also help in analysing the results.
Social Following Tools – A tool like ManageFlitter identifies your target audience and follows them.

5. Choose Your Platforms

As the average social media user maintains approximately 5 accounts on different platforms, you will need to reach them on at least a few of those. To decide on which platforms you want to use, consider your goals and each platform’s ability to reach those goals. The platforms you choose will also have to depend on which platforms your target audience spends the most time on.

6. Create Captivating Content

When you say “Content is King”, it should directly reflect in your social media marketing strategy. It is important to have the right idea of what to publish based on your goal and brand identity and you must be confident in which networks to cover. You must be careful to incorporate the following elements if you want your content to perform at an optimal level –
Visual – Visual content has a 40% more chance of being shared, liked or otherwise engaged with.
Emotional – People appreciate content that they can relate to and connect with.
Useful – Make sure your content offers some kind of value-addition to your audience making them more likely to share and promote it.

7. Don’t compromise on timeliness

Being punctual comes with its own set of benefits, especially when it comes to social media campaigns. Your customers expect prompt responses from your brand and purposeful interactions on a regular basis. Here it is important to understand that all social media channels are fundamentally networks. This means that they are a place to interact and share content. If your brand is ignorant about the core elements of networking, it might result in a major catastrophe. So you are required to put in enough effort to ensure conversations or engagement opportunities aren’t left unattended.

8. Track Analytics

as crucial as it is to understand which strategies are effective and which aren’t, tracking analytics gives you an insight into the various details of your campaigns thus enabling you to modify and improve your strategy. The best way to measure the effectiveness of your campaign utilizes two basic factors – engagement metrics (likes and shares) and website traffic.

Though one cannot shy away from the fact that largely social media is a game of trial and error, a process that is perpetual. There is nothing like arriving to a specific point and just stay there. You have to be on your toes, keep fine-tuning your strategy and making adjustments according to your audience. But remember, the results are much more than rewarding.

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admin July 1, 2019 0 Comments

How to choose the Perfect Web Development Company for your SME

Whatever your business may be: plumbing, tailoring, running your restaurant, as an SME owner you are truly privileged to do what you love. And we also know how hard you work to make your businesses successful. If you want to take your enterprise a step further by getting a website, you want that website to work for you while you can spend your time running your business. So when you need web services, how do you ensure that it’s the best thing for your business?

Here is a straightforward checklist to help you manage your web service needs from end to end and make sure you get the best web development company in Delhi NCR.

Figure out the web services you need

If your business is still without a website, the first thing you must do is to write down exactly why you want a website and what you want it to do for your business. In case you already have one, try to pinpoint exactly what you like or dislike about the existing website and what changes you wish to make. Though it may sound like a bit of an exercise, it will give you a head start in searching the suitable web development company.

It will also be helpful in obtaining quotes for the work as you will be able to decide how much is achievable within your timeframe and budget.

Choosing the right company

A professional web development company can do wonders for your business by creating a website that is beautiful, streamlined and engaging. But choosing the right one is a task that is never easy. You have to be observant about a lot of things and know what to expect. We’re listing a few factors that will make this task easier for you.

  • Pay attention to the portfolio – The first step is to visit their website and check their portfolio thoroughly. And don’t stop just there – look for their clients’ website online. If you want to redesign your website so as to allow you to update content more easily, pay attention to how well the developer’s portfolio sites are being maintained.
  • Look for the personal touch –It’s imperative to pay attention to the client recommendations as they can tell you a great deal about the web design process with this particular individual or company. Every SME is different and they need to maintain their individuality if they have to flourish. This highlights the importance of the personal touch.
  • Do you want to go Big or go local? –Web design and development is a massive business and variety is the name of the game. With so many developers out there, it is well worth considering a local web design company as they have a deeper insight to help you promote your website or better access to resources like online business directory listings which can offer the required boost your search engine rankings.
  • How much should web design cost?As with any investment you make for your SME, it goes without saying that you should shop around and get a few quotes. Even if you have decided which company you wish to work with, it is still better to check whether you are being charged the going rate for the web services needed.

You may love or loathe the internet – your website is a big part of your company’s identity. It pays to get it right; it costs to get it wrong, so take your time to find the perfect Web Design and Development Company in Noida.

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admin June 10, 2019 0 Comments

Social Media Optimization – Your Launch pad for Success

Search Engine Optimization (SEO) is a core strategy to promote the online visibility of your business and improve its reputation on the chief search engines like Google, Yahoo, & MSN. However, trying to get the desired results with SEO strategies alone can prove to be a strained process. It is thus best to adopt SEO in conjunction with one or more Social Media strategies to expedite online visibility in less time. Now, there are two different ways to evaluate which strategies are relevant for your business and to put a plan in place to execute these strategies. You can either do your own research or consult a professional Social Media Optimization company in Delhi-NCR.

Tips on Optimizing Social Media

If you are one of those “hands-off” type of businesses and lack the necessary resources to manage profiles and participate in a conversation with your fans, SMO is the best option for you. Optimization is a slow process and takes work, initially. But you have done it a few times, it becomes a habit. However, in order to be really consistent with your tasks, you must set Campaign Guidelines, to follow:

  • Optimize your social media profiles, with keywords in about content and ALT-tag for images in image gallery. Some of the popular platforms are LinkedIn, Face book, Twitter, YouTube & Blog.

  • Design a blue print/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by resource Responsible for executing Social Media Plan. If you are going to use in-house resource, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.

  • Syndicate content. Content can be in the form of Text, Video or Images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites.

  • Be sure to measure the results of all the activities

Tips on Social Media Marketing
Once you have SMO plan in place and you have resources to manage the profiles on a regular basis and to respond to fan base in a timely manner, you can engage in Social Media Marketing activities. 

  • Before starting your marketing campaign in one or more social media platforms for your business, find out where your target market is active.
  • Have a social media policy in place for employees who are allowed to participate in online conversation about your brand. This is critical to set a standard for responding to fans & to avoid any negative publicity. If you do get into such situation, be proactive to handle in a timely manner to avoid major damage to your brand.
  • If you are going to use in-house resource to manage social media profiles for your business, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
  • Take advantage of Social media paid campaigns such as Face Book Ads to build brand awareness and build your network.
  • Be sure to measure the results of all the activities

Benefits 
By executing both SEO, SMO & Social Media Marketing effectively, you are leveraging the power of the internet to: 

  • Improve online visibility
  • Strengthen brand awareness
  • Build Credibility Online
  • Build a strong following online
  • Generate leads by viral marketing
  • Be the source of information, when consumers are ready

Dextrous Infosolutions is the best SEO Company in Delhi NCR helping businesses with custom web design and digital marketing strategies to grow their business online. Our strategies include custom web design based on conversion architecture, search engine optimization (SEO), Social Media Optimization (SMO) & other digital marketing techniques.

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admin June 6, 2019 0 Comments

Some Common Mistakes to avoid in Mobile App Development

The invention of smartphones has led to the development of numerous mobile apps that have simplified people’s life substantially. This has spiked the mobile app industry pertaining to the huge demand by consumers. There are multitudes of mobile apps being developed and companies are fighting out each other to create apps at a faster pace than others. More often than not, this leads to common unseen mistakes taking place.

There are certain pitfalls to the process of app development that every mobile app development company must look out for:

  • Is your app as per the user requirement?

If you think that creating an interesting product is enough, you’re terribly mistaken. You must know everything about your target audience for whom you are developing it or else, your effort will result either in the product failing in the market, or, a significantly increased budget necessary for product development, promotion, and iteration. A successful mobile app must target the users’ demands and identify its nature at the initial stage of mobile app development.

  • Trying to incorporate a large number of features

You can’t be sure what app features will be in demand in the future. Thus, it is not prudent to include all ideas in the very first version of the app. This only leads to an increase in the development time, overload the interface, and delay the real product launch. A better approach is to have a clear understanding of the app purpose and concept and so you can avoid burdening users with the necessity for complex functions.

  • Ambiguity on device support and OS

Avoiding ambiguity is imperative for developing any successful mobile app. Turning in a vague or superficial proposal might result in the detachment of your prospective client. If you forget to mention a certain thing in your initial app development brief, then it will be your responsibility to fix it should anything come up. Your app development contract must state the version of the device and its OS support and you must set the clear estimate of the app development cost by breaking everything down appropriately considering the version, device, and operating system.

  • Improper Testing

Testing is a very important step in mobile app development and testing your app before releasing is imperative. This approach will offer you more chances to correct as many flaws as possible. As regular testing takes time and effort, due to which some customers skip this stage, but that may ultimately lead to even more serious issues.

In conclusion, all the points mentioned above are the few common mistakes that are usually committed by a mobile application developer. Simply out, these are some of the best tips that help you facilitate your mobile app development process in a professional manner.

In addition, hire the best mobile application developers of the best iOS and android app development company Dextrous Infosolutions to develop a good application at a budget-friendly price.

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admin May 7, 2019 0 Comments

How UI and UX Design can help you create a Great Website

An immaculate website is the face of your online presence. However, there are many websites that do not get the required exposure on search engine result pages on account of the negative aspects of their design. If you want to ensure the success of your business, it is imperative to have an attractive, streamlined, and user-friendly website.

It is noteworthy that behind every successful website that is performing well over the internet, there is extensive and thoughtful planning. If you wish your website to attract prospective clients, you must concentrate on certain crucial factors. The very first step towards achieving your goal is finding the right UI and UX designing company to design your website. A professional web design company employs all the possible means and make the best effort to make your website user-friendly and interactive. Apart from this, the designing professionals will make sure that your targeted customers can easily access your website on all popular search engines like Yahoo, Google and Bing.

A good website design company knows that every client wants an appealing website with a streamlined design. The primary requisite is that the design should make his website popular on the search pages. The experts know that it is also important to abide by the SEO rules while designing a website for their clients. Concentrating only on graphics and animations may make it beautiful a website must be SEO-friendly or it risks to remain hidden from the eyes of the potential customers. A website that is not designed according to the SEO rules cannot attract visitors and hence will fail to sell the products or services.

A website that has more information and fewer animations attracts search spiders towards it. A reputed and experienced designing company can easily figure out all design related problems that prevent a website from ranking high on the search pages. Some companies may even rectify and fix an existing website and convert it into an informative, user-friendly portal that is easy to navigate.

A good UI and UX designing company will make sure that the design of the website is compatible with the development pattern. The links must work properly so that the visitors can scroll through the website without any hassle. No visitor likes broken links that arrest the flow of navigation. The font being used is also vital. Fonts of a website must have clear visibility on all operating systems.

It is always good to have a website with a single page but the web designer is the best judge here. An experienced web designer can tell whether you need a website with a single page or multiple pages to advertise your company and its services online.

So if you are keen to create a strong online presence of your business, it is imperative that you hire a good designing company or a good iOS app designing company in India to design your brand identity – your website.
For expert web design services, contact Dextrous Infosolutions today!

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admin May 3, 2019 0 Comments

How a good Website Design Company can boost your Business?

It’s not easy being an entrepreneur. Though you have the satisfaction of being able to do what you always wanted to, it comes at the expense of being on your toes all the time. If you have already got a business then it becomes your prime responsibility to keep it in top shape by finding ways to make it flourish and getting the best out of it. If you want your business to come out of the shell, leveraging the services of a good website design company is the best option to help you satisfy all your needs to create the best platform for your products, services or brand as a whole on the internet.

If you’re unsure of what can any website design company do for you, here are the top seven things that such a company can do to help you in your business or profession:

1) Link you with more and more customers: What is the reason for you to establish your presence on the internet? Simple – in order to approach more customers and knowing what they are anticipating from you. A good website design company will always ensure that your website is a two way communication in which you are actually able to connect with your audience.

2) Build and improve your reputation in the market: Every businessman is eager to enhance their reputation in the market and there is nothing more fruitful than having a website that allows you to do the same. Your website is a testimony of your work and capabilities for all those visitors and customers, who are curious about you and your business.

3) Make sure people are visiting your website: Out of sight is out of mind. You must ensure that people are visiting your website, and when you have a professional and experienced web design company working for you, it makes no sense to be worried about anything at all. A good company always takes care of all the needs that you have, with regards to your website. They make sure that the traffic is increased in all the ways it must. After all, that’s exactly what you need for your website.

4) Create awareness of your brand and business: A good website designing company makes sure that people know about you and creates awareness for your business through your website.

5) Increase the ROI of advertisements and promotions: If you are not satisfied with the advertising strategies you have created then a very simple solution is to hire a good website design firm and you’ll get an increased return on investment than what you have been making on your advertising strategies.

6) Take you to the smartphones of your target audience and potential customers: With a highly penetrating reach of the smartphones, any website is not effective unless it is mobile optimized. Website developing companies are well aware of this and thus ensure that your website can be visited on smartphones as well.

7) Enhance the impression of your business: Nothing boosts the perception and image of your business as a professional website created by a talented web development company.

If you are still on the fence thinking whether a business compulsorily needs any web design company, the answer is a resounding yes since it gives a fresh boost to your business to gain all the popularity and demand that it deserves.

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admin April 22, 2019 8 Comments

Methods to Find a Smart and Strategic Web Design Company for Business Profit

A strategically and smartly designed website draws clients immediately, gets more clicks and close sales in an enhanced form, increasing your profits in an unexpected manner. Professional web design companies get used to a work culture and create an exceptional practice that makes sure the innovation in your web design layout design with the advanced technology and maintenance service to developed an effective website which generates excellent sales results. Before selecting a company for web design solutions, read on the following methods for truncating your selection time and difficulties.

1. Smart web design companies communicate in-person, through mail or over phone
Experienced web design companies tend to communicate appropriately with their clients using diverse modes. These include email, live chat and phone. According to your individual requirements, you can choose the communication preference that fits you the most.

2. Website designing budgets are set around Results
The qualified employees of a web design company prefer to place your budget around your expected results. It mainly connects the idea of flat fees offer with hour-wise billing for main application design and installation procedure rather than forcing you into an open-ended billing procedure.

3. Smart web design companies have flexible billing options
You are likely to be charged 20-25% of the project cost in advance and the remaining amount can be paid through online payments and cheques.

4. A web designing company shares its creative work
With flawlessly maintained portfolios comprising some of its best work samples, web design companies ensure to share its creative work sample with its customers on demand. You can go through them to know the competence of the web design company and the impact of its previous web designed solutions.

5. Strategic web design companies use both stock and scratch images
The qualified website designing companies always use a set of template stock images to accelerate your work. While designing a site for your specific business, they select the related template and personalize it from scratch to cater your designing requirements and bring into freshness and exceptionality in your design.

6. Strategic website designing companies let you handle small updates
Smart and strategic web designing team creates models for websites, comprising digital publishing interfaces that update and ease the procedure for making small and frequent changes. These models function so perfectly that you will be competent to make frequent updates with your in-house designers who are newbies.

7. The smartest web designing company sticks to the latest web standards and browser accessibility
Apart from using a smart source of designing techniques, a web design company basically sticks to the latest web standards for interface design and browser compatibility. It can even ensure SEO-friendly designing to put off your site from getting lost in web world search.

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admin February 8, 2019 3 Comments

Top SEO Trends To Be Followed in 2019

Taking a leap into the last quarter of 2018, we look forward to the SEO trends in 2019 that are all set to change and become much smarter. With smartphones gaining so much popularity, mobile searches have already started to influence the trends. There are quite a few reasons to suspect 2019 will lead us in certain new directions and reinforce some of our working principles.

What SEO trends and techniques does 2019 hold for us? It won’t be wrong to say that we might witness changes that were considered hypothetical just a few years before. So, here’s a sneak peek into the very near future of SEO and let’s brace ourselves for it.

Voice Search continues to grow – With more and more devices utilizing voice search, companies and service providers will have to present information in the form of answering questions and solving problems. According to Google every fifth search query on mobile devices is made through voice search. Digital assistants and smart home devices will surely further the use of features like “voice search” in 2019. Here’s a practical tip for search engine optimization company – focus more on longtail keywords when optimizing content as users communicate directly with the search engine in voice-controlled searches.

LSI Keywords are important within content – Google greatly favors delivering quality content and that essentially comes with including the correct words. The days of keyword stuffing are long gone, what prevails is the inclusion of relevant words. Latent Semantic Indexing revolves around the words that concentrates on your vital topics. There are tools to help with this such as LSI graph. While this isn’t the final word in SEO, it’s worth considering when writing quality content. However, it’s not a good idea to stuff LSI keywords into your already existing copy.

Structured data will gain importance – The evolution of the SRPs has lead Google to access more and more data material. It’s now possible for Google to create relevant meta descriptions from the existing content. Plus, it also uses structured data for creating rich snippets. With the available space becoming smaller due to the change in the arrangement of advertisement, it’s best to create eye-catching snippets.

More focus on Video Results – Video is now undeniably the most widely used content across the web. So, search engines can’t overlook it. The fact is that more than 55% of users watch videos online every day. YouTube counts over 1 billion hours of video content usage every day across the globe. It’s beyond comprehension how many billions of hours are spent on Vimeo, Netflix, and other video streaming sources.

Mobile First Index – This is another major change made by Google. Now it will give preference to the mobile first to rank sites. The Google algorithms will use the mobile version of a website to rank pages to consider the structured data and to present snippets from your site to results. It has also been announced that Google has initiated this change and it has also moved a lot of sites to this index which will be monitored by their search staff.

Search Engine Optimization is one field that is heavily dynamic and 2019 will not be any different. And in the coming months, as you prepare to review SEO best practices for 2019, do consider the trends listed above. They are sure going to provide every search engine optimization company an edge in their performance and their industry.

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admin February 8, 2019 2 Comments