Top Tips to boost Brand Awareness in Ecommerce

Ecommerce, these days, is kind of different from what it was a few years ago. People are more inclined towards buying from someone who is recognizable rather than someone who offers the best possible quality. This happens because of influencers and various other factors.

Simply put, this is the right time to focus and put more resources into raising brand awareness if you want to harness various other benefits besides making sales. Brand awareness in eCommerce is a growing trend with various websites writing about it and highlighting its importance in the times to come.

This article will effectively help those who are contemplating making some changes in this aspect of their business. Continue reading for some great tips.

Social Media Presence

This is a no-brainer as we all know that Social media is where you will find the biggest number of potential customers. With platforms like Facebook, Twitter, and Instagram that allow you to speak directly with your audience, it is mandatory to have a prodigious social media presence.

This, basically, boils down to what you are trying to achieve as some platforms are better than others. However, it would be a good idea to be on as many social media platforms as you can and see which ones bring you the most benefits.

Targeting Specific Audiences

Your targeted audience should always be relevant. It won’t be an exaggeration to say that running ads for people who are not interested in your product will only damage your brand. You never quite know what damage an annoyed person can do on social media or anywhere else. Such is the power of the Internet that a few bad words here and there and before you know it, there is a campaign on Twitter or Facebook urging others to stop buying from you.

Though this particular situation is not that common, it perfectly emphasizes the need to focus on audiences who are interested and are more likely to spread positive messages rather than those who would not.

Find your ideal targets and cater to their needs by advertising a particular product or two. Try to get on a personal level and they will start following you in no time.

Word of Mouth

The word on the internet travels at a ridiculous speed. Just a few positive sentences can take your business to new heights.

And just how do you get the word out there? Through the influencers! You can’t underestimate their impact as they have massive audiences that follow their every word. Everyone has heard about Kim Kardashian, Kylie Jenner, etc.

Of course, not everyone can target A-list celebrities due to reasons like shortage of funds. But there are plenty of other great influencers willing to give you a hand by getting something in return.

Website Optimization

Your website is the mouthpiece of your brand. A slow, clumsy, website is a huge deterrent for your target audience. If the user interface of your website is not optimized, you can say goodbye to all the people that will visit the website only to leave it immediately.

SEO is a critical part of the equation as you want to gather more attention from organic traffic. That one comes from search engines and has a much higher intent to actually spend money. And the more sales you make, the more you will grow, spreading your name and raising brand awareness.

Easy Identification

Brand leaders like Nike, Apple, etc. are identified by simply looking at their logo or reading a short slogan. Now is this something that everyone is capable of achieving? Certainly not, but you should still look to get as much as you can from what little you have going on for you.

Holding an Event

A real-life event goes a long way. Sure, one could argue that it only targets local people but it would be the perfect choice for those who run a business that relies on nearby inhabitants.

Moreover, you get to meet new people that may share the same goals. You never know when a person may come in and help turn things around for a lot better than what you had previously.


Becoming an authority in your niche is more or less the same as raising brand awareness. And one of the better ways to accomplish that would be writing a compelling blog that focuses on content quality over anything else.

Blogs have become a norm even on eCommerce websites, so it should be obvious that those who want to get more attention need to start one as well.

So to sum it all up, brand awareness may seem like a tricky thing, but the reality is quite different. Once you get the hang of it and apply these tips, you should be on your way to reaching the top.

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admin July 22, 2020 0 Comments

How to ace an Interview for an iOS Developer

Choosing the right career path is a serious job. Every aspirant looks for three essentials – decent pay, job satisfaction, and superior growth & learning opportunities in the future. However, not everyone goes by this rule. For a chosen few, challenging profiles could be a priority that tickles their grey cells and stimulate their creativity. One such challenging career profile is that of an iOS app developer.

It is common knowledge that iPhones and iPads are ruling the mobile industry and being a skilled iOS app developer is the guarantee of a bright future as they are very much in demand. Every iOS app development company welcomes brilliant and competent iOS developers with open hands.

So here we have listed some of the top skills that you must have to land your dream job.

  • Sound knowledge of Swift – The compiled programming language for iOS, macOS, watchOS, tvOS, and Linux applications, Swift was created by Apple in 2014. Backed up by one of the most influential tech companies in the world, Swift is basically the dominant language for iOS development and beyond. Even at the initial level, you must be thorough with its basic understanding and functionalities.
  • Apple’s Xcode IDE – You will truly need to master this! Behind all the excellent apps and splendid user experience, the real secret is the Xcode IDE as it takes from concept to code to customers. Quite heavily amalgamated with Cocoa and Cocoa Touch frameworks, it is the primary environment to build apps for various Apple devices such as Apple TV, iPhone, iPad, Mac, and Apple Watch.
  • Design Guidelines – Nothing lures Apple users more than the intuitiveness of their Apple devices which is perhaps the single most common reason that pushes them to buy Apple Products. That said, it is not at all easy to achieve this intuitiveness. Every skilled iOS developer needs to follow specific guidelines and defined procedures to follow to create iOS apps. And only by sticking to these guidelines can you build a phenomenal app for Apple products.
  • Spatial Reasoning – Another integral component of developing an app is spatial reasoning that requires you to think from an app user’s point of view. You need to perceive how a user will interact and use the app and think out-of-the-box to make the end-user feel good and satisfied while using the app.
  • Experience in UI and UX design – Your capability to produce intriguing and appealing UI/UX design for any mobile app will surely work in your favor during any job interview. Every iPhone app development company wants to hire a professional who can effectively execute UI/UX design in the making of a mobile app as it can radically change its entire look which inturn engages more users.

So if you are passionate about pursuing a successful career in iOS app development, the above-mentioned concepts will certainly do the trick for you.

However, you must remember that iOS developer is not just a mere app developer, they are much more than that. Every phase of the app development requires you to don a different hat and play a new role. From requirement gathering for client’s business needs to planning and development stage to designing a seamless and scalable user interface to coding and integrations, it is your responsibility to ensure that everything goes like smooth sailing.

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admin February 7, 2020 0 Comments

3 Questions You Must Ask When Hiring a Website Design Company

If you are looking to promote your business, the first thing you need to place a great emphasis on is building a website. With so many agencies out there claiming to provide top-notch website design services, selecting the best website design company can be quite challenging, especially if this is your first time.

Listed below are three of the most important questions you ought to ask when making your decision to work with a professional company.

  • What Services Do You Offer?

Well, it’s commonly assumed that an e-commerce website design company offers a myriad of services, including web development, graphic design, copywriting, digital marketing services and many more. All these services require a different skillset, so avoid assuming that the website design agency is exceptionally good at providing one service and they’re offering so many.

Many companies out there offer digital marketing services, so it does not give you an assurance that they really know what they are doing. Look for the one that can cater to all your needs, be it website redesign, graphic design or digital marketing. Make sure the company assures you of a reliable result for your project.

  • Do You Make a Custom Web Design or Use Themes?

A reliable website design company will offer both the options – custom web design and themes – to meet their client’s needs. While some emphasize the need for functionality and appealing look, others stress the use of template not only for customization but saving money as well.

Make sure you thoroughly discuss with the company what you want for your company website. Once over with discussion, do compare the prices of both options and then decide on what you want to go ahead with.

  • How big is Your Team? How Long Have You Been a Part of this Industry?

A leading e-commerce website design company will have different teams so they can serve their clients in the best possible way, assuring them of solid results, such as the design team, marketing team, and testing team.

The majority of design companies don’t have in-house development and marketing teams, which play a very integral role in the project execution. Also, do ask how long they have been in the industry. What’s their experience and ask for their portfolio? That way, you will be able to make a firm decision whether or not you want to go ahead with this company.

No doubt, proposals play a crucial role in shortlisting the best there is, emphasizing the need to ask the right questions will help you partner with a trusted name in the industry.

Dextrous is a cutting edge web development company that specializes in mobile and web solutions. We create interactive and stunningly beautiful websites that attract your target audience’s attention.

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admin February 5, 2020 0 Comments

Why are Web Design and Web Development Companies Making a Profit?

The internet is the basic platform for everything a millennial probably has to go about doing in his day to day life. Nearly all activities can be carried out using the internet, and thus people these days have become privy to using the internet anywhere on the go. People use the internet to order food, get social, do online business transactions, check their college/office portals, etc. Being on the internet can help us out with a variety of services and here comes in the Web Design Company and Web Development Companies as we shed light on the many roles they play.

  • Web page creation:

We log in to the internet to view web pages. All the information we see on the internet are portrayed on web pages that have been subjected to updating and up-gradation from time to time. A Web design company or a Web development company helps in taking care of all technicalities involved in creating and maintaining a webpage so that it provides relevant and timely data. The data on a web page is useful to the user as well as the developer on both ends.

  • Web page customization:

After the product concept, the production concept and the sales concept came the marketing concept, which states that the customer gets what the customer wants. In the case of a web page, the page owners want their pages to be well customized with text, illustrations, and colors of their choice. This is one of the main functions of a web design company or a web development company as they are solely responsible for the page from its creation to its upgradation. They are usually employed when people with no IT background want to open their own web page or domain.

  • E-commerce development:

Cash currency is slowly moving towards obsoletion as e-commerce is currently on a roll. E-commerce is the new big thing as web design, and development companies are looking for opportunities to invest in and add to their page. Online sellers like Amazon and Flipkart have business models that prefer customers doing transactions using sites like Paytm and GooglePay by providing them discounts.

  • Conclusion:

Web design and development companies are currently being heavily employed as they are the only source of digital marketing and online revenue generation in current times, and the customers have slowly begun incorporating it into their lives progressively.

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admin January 13, 2020 0 Comments

Useful Tips for Flawless Android App Development

Smartphones are nothing without its apps, and hence, app development is essential in the current generation. If you are a new learner and plan to frame an Android App Development Company in the future, then you must follow some tips and tricks for android development.

  • Shape Your App

It is very important that you must shape your app adequately. Most of the time, when people learn new co concepts, they try to implement all of those. But you need to make sure that you only use the code fragments which are necessary. Do not just dump all your coding skills at once. Do not make such supergiant objects as these are almost impossible to maintain and test.

The preferred architecture for your app must be MVVM, MVP, Redux, etc. Try to separate your app’s view interaction, data interactions and business view into different sections which makes it easy to understand, manage and test.

  • A Catchy Name

It is a quite small factor but plays a major role in the growth and development of the app. Make sure that the app’s name is connected to the services you are going to provide in that app. You must book your namespace in advance to eliminate the risk of duplication.

The first and foremost thing that a customer notices is the app name, so it is always a good decision to reserve a name for your app if you are planning to release it in the future. There is a special package name in Google’s android market, which is used in your manifest to individually identify your app between tons of other similar apps on play store.

  • Optimization

On a generic note, people absolutely do not like the applications or software which takes too long to respond or process or fill up unnecessary storage in the device. The overall storage size of the app and speed of flow of data are the two most important factors which will decide whether your app will be a hit or flop.

The new app developers generally make mistakes by adding unnecessary objects and variables in the app, which drastically reduces the speed of the app and takes more space.

  • Testing Before Launch

The app developer must test the app thoroughly before releasing it. It is a very common mistake that the new app developers do during app development. The professionally trained Mobile App Development Company tests its final product finely before throwing it on the app stores.

Therefore, make sure that your app is absolutely bug-free. All the errors and bugs should be corrected before release.


Those were some important tips for the beginners who have a vision of building an Android App Development Company. You can easily find a suitable Mobile App Development Company according to your demands.

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admin January 13, 2020 0 Comments

4 Reasons to Hire a Professional Mobile App Development Company

Living in a digital world has benefited all of us every step of the way. There’s no doubt that using mobile phones has become an essential part of our daily lives. The use of a smartphone is not only limited to receiving and making calls, but we can perform several other activities from its use. Mobile apps are one of the most distinguishing features allowing us to get the most out of our work: personal and professional. If you want to serve your customers better, why not choose a reliable mobile app development company.

Let’s find out why hiring a professional mobile app development company is the best bet.

Helps You Save TimeWhen you partner with a mobile app development company, it helps you save a lot of your valuable time. These companies give you a great opportunity to put new ideas and concepts into action. When you outsource the task of mobile application development to a trusted name in the industry, it allows you to utilize the time saved in other crucial business prospects.

Experienced and Skilled TeamA professional mobile app development company has a team of skilled developers with years of experience under their belts. They are well aware of how to create a robust and unique that will help their clients serve their purpose. Also, they can offer suggestions that can benefit you immensely.

Cost-EffectiveHiring a reputable mobile app development company is a cost-effective option than hiring someone in-house. When you choose cassa88 to outsource the mobile application development task to someone who’s not only proficient but highly qualified, you get to reduce your overhead costs. No matter what type of application you’re looking for, they will help you make a budget considering your requirements.

Round the Clock SupportIt’s one of the most significant benefits of working with a pro. They give you access to round the clock (24/7) support. You can look forward to receiving round the clock technical support and maintenance services not only during but also after the application has been developed.

Mobile apps play a very crucial role in businesses. That’s because they help them not only acquire more clients but also boost their revenue. In fact, several businesses out there jump on bandwagon to create a unique and compelling mobile app. It allows them to establish a connection with their existing as well as new customers.

If you’re looking for a top android app development company, Dextrous Infosolutions is the one you should rely on. We’re a leading mobile app development company that provides unparalleled web and e-commerce solutions.

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admin December 11, 2019 0 Comments

5 Things to Look for When Hiring a Website Design Company

Do you need a unique and robust website for your business? Then you need the services of a professional website design company. No doubt, hiring a company for your website design is not only a big decision but overwhelming too. You need the best for your website. That’s why you need to look for some of the most essential things that will help you make an informed decision when making your choice.

      1. ExperienceIt’s one of the most crucial things that you must consider when outsourcing your website design task to the company. Experience is something that determines the quality of your site. You must stress on hiring a web development company that has a great experience in designing websites for businesses catering to the field similar to yours. The expert designers will offer you a bespoke solution that matches your needs.
      2. LocationMake sure the company you’re hiring for your project has a location convenient for you. It’s vital to communicate with the web designer/developer. You can meet them in person to discuss project milestones and other things of importance.
      3. PortfolioWhen hiring a website design company, make sure you ask for their business portfolio. Going through their portfolio will help you shortlist the top-notch agency of all. Also, it’s important to check whether or not they have well-trained and competent designers in-house. Ask them to show you a few samples relevant to your niche. A portfolio helps you determine if the company can create the website you need for your business.
      4. Know Your BudgetA website is one of the most crucial aspects of any business, which is why you won’t even think of cutting the corner. However, budget plays an important role when choosing a trusted name in the industry. You should know how much you can afford to spend on the website design and take other business costs into consideration.
      5. Testimonials and ReferencesWhen you talk to other people who have hired the services of a web development company before, it gives you an idea of whether or not the company is worth your time and money. Ask the company you’re likely to hire to provide you with a few testimonials and references you may like to contact.

Your website is the backbone of your company, as it’s something that represents your business to your customers. Choose Dextrous Infosolutions, if you’re looking for superior quality, scalable and robust website design for your business.

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admin December 11, 2019 0 Comments

Basics of a Successful Digital Marketing Strategy

You don’t have to be a digital marketing prodigy to figure out the continual rise in digital media usage over the last few years. A recent report revealed that an average adult user spends about 5.9 hours with digital media either through smartphones, computers, or other connected devices — each and every day.

Talking in medical or psychological terms, this rising screen addiction is scary. But for marketers and entrepreneurs this is exciting news, an opportunity to launch their brands on various digital platforms and achieve maximum exposure to gain constantly connected customers.

However, all this requires a pragmatic and beneficial digital marketing strategy that must be put in place at the right time. And speaking in plain terms, pulling together your own digital marketing strategy is a quite a handful. So here we’re trying to breaking it all down to the fundamentals of digital marketing. If you are looking for some ideas and inspirations for your digital marketing strategy, read on.

Why you need a digital marketing strategy

The answer is quite straightforward. According to business basics, an inclusive strategy must be acquired to serve as your roadmap and maximize your efforts. This helps you choose wisely keeping an end goal in mind as against wasting energy with random, impulsive ideas.

Next we will discuss the various types of marketing efforts at play.
What are the types of digital marketing? These include:
• Content marketing
• Email marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Social media marketing
• Affiliate marketing

Here it is also important to understand the real objective of implementing a robust digital marketing strategy. It pulls all of those together into a cohesive plan that is self-sustaining and helps you save time, effort, and money.

Ways to create a digital marketing strategy

We know all this sounds really exciting! However, the groundwork is the real task. You need to create your own digital marketing strategy. At the risk of sounding intimidating, let me tell you that though initially it may feel overwhelming and complex, but the results will surely be worth the efforts.

The key is to start small and break down five simple steps to introduce you to the right track with your own digital marketing efforts. When you consider this as your basic digital marketing strategy framework, you’ll surely get the ball rolling.

1. Understand your audience
Any effective marketing campaign depends on how well you understand exactly who you’re marketing to. So your first step should be obtaining maximum information about your existing audience.
Out of the numerous ways to do this, the most popular and effective are:
• Analytics (from your existing website, email marketing platform, and social accounts)
• Surveys and feedback forms
• Conversations with your sales and customer support departments

With these efforts you will gain valuable insight into your customers’ profiles, their goals, the challenges they’re facing, and how your business fits in. This information fortifies you to create different buyer personas and facilitates effortless communication with your target audience through your marketing efforts — and target your messaging accordingly.

2. Set your goals

Your overarching digital marketing strategy must be defined by a larger goal attached. It need to be something more specific and inspirational than the clichés — “market your business” or “grow your audience.”
A great way to set your marketing goals is to use the SMART goal framework. This acronym stands for:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
Working through each letter of that acronym will help you set goals that provide enough context to actually keep you heading in the right direction.
3. Evaluate your efforts

It is never easy to hash out a strategy and sometimes you feel like you’re back to square one. But that’s usually not the case. All your marketing efforts up to this point, regardless of how scanty they may have been, indicate that the wheels are rotating already.

What you need is to conduct an audit of your past efforts to gain an idea about what has functioned well and what hasn’t. This offers you a better grip on what you must be doing more. Moreover, it also gives you a chance to accumulate content and other assets like social media graphics to various other tit-bits of information. You can reprocess these to save yourself from constantly reinventing the wheel

4. Figure out all the nitty-gritties

Keep those creative juices flowing, but don’t forget to pay attention to the numerous real-world logistics that need your attention. Remember that the process of strategizing isn’t just about dreaming — you also need to figure out what you can accomplish within those constraints.

Additionally, there are some critical considerations that you must sort out –
• Your budget: How much can you spend on digital marketing?
• Your people: Who will be responsible? Will you need to outsource any tasks or responsibilities?
• Your channels: Which marketing channels will you use, and what goal will be attached to each channel?
These are the most critical elements for you to know up front to fabricate a strategy that’s successful within any limitations you might have.
5. Work it all out

Having all the core elements — your audience, your goals, and your means — worked out, all you need is to prioritize and design all of them together into a digital marketing strategy template you can use.
You can start with something as basic as a simple calendar (it can be just a normal spreadsheet) that successfully keeps all the different elements together.

Though these are just the fundamental steps you need to take to get started, remember that sometimes just getting started is all you need to begin to figure out the best way to do things. All you need is a little inspiration. As with any process, you need to be committed to some trial and error!

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admin September 23, 2019 0 Comments

How Mobile Applications are helping Top Industries Get an Edge

A significant number of industries are resorting to mobile app development services to consolidate their position in the market, reinforce brand awareness, and add more to the bottom line.

This recent surge in the retail mobile apps is mainly rooted in greater business with high profits and also the low investment in mobile apps. These factors are not only helping them trade better, but also to deliver winning results and drive revenue. The fiercely competitive market has led the businesses to get dedicated business apps which aid in the overall promotion of the services they offer and increase consumer visibility at a global level.

As the industries become increasingly inclined towards the blessings of the mobile apps, here we will see how five of the most viable industries are reaping this advantage to their own benefit.

(1) Healthcare

As more and more people are putting health at the top of their priority list, healthcare industry is progressing by leaps and bounds. The adoption of mobile apps offers tremendous possibilities in the healthcare industry to make the services faster and affordable than ever.

Thanks to the apps, hospital and pharmaceutical outlets’ inventory management is like a breeze. Providing a multi-channel access to the patient’s data, e-prescriptions, telemedicine services, management of health records becomes easier with digitization has never been so straightforward and uncomplicated. All this has also taken the patient safety and engagement to a new level with improved access to care and reduced frauds related to medical insurance.

(2) Travel and tourism

Using maps, compasses, guidebooks and all that bizarre printed stuff is passé.  The mobile applications have emerged as a total game changer as nearly 85% of travelers now leverage mobile apps to plan their travel itinerary. Thanks to them, the travelers don’t have to dig deep through the guidebooks or dawdle standing in long queues for booking travel tickets. Whether it is hotel booking, gathering info about the local attractions, destination details, or searching for good food joints, a mobile app is always happy to help.

Moreover, the apps are a powerful force for the travel agencies to attract customers, offering them great deals and launch the marketing campaigns to enhance their market visibility.

(3) Banking and finance

The highly sophisticated banking and finance sector has also not been able to evade the force of the mobile apps making them a dominant interface of the banking and finance industry. Adapting to the mobile-first strategy has offered substantial assistance to improve customer engagement and customer acquisition. A research says that approximately 2 billion people will be using mobile banking by 2019. The banking and finance sector has taken a futuristic avatar where more customers are banking on mobile apps to track, trade and spend on financial transactions.

(4) Fashion

Every good Android app development company is developing futuristic Mobile apps that are highly trending in the trendy Fashion World. Distinguished fashion houses and retail outlets are now their clients with convenient access to the fashion apparel, accessories, boutique items and other things through the omnipresent mobile applications. Highly advanced technical innovations are alleviating the need for the customers to move to the fashion outlets or try the outfits as they can now receive all the updates about the new arrivals, browse the inventory offline, view the detailed description of the products anytime, and checkout speedily. With AI advancements, these futuristic mobile apps can also offer shopping assistance to the customers based on their shopping and browsing history.

Moreover, the store management is also a piece of cake as the shop can confirm the stock availability on hand without wasting time in searching the item on the shelves. Also, the low inventory alert makes the owner aware if the situation prevent the item from running out-of-the-stock.

(5) Media

Can’t ignore the media, can we? Communication and interaction form the lifeline of the media world and mobile apps form an additional layer of interaction for the media to revive the way customers explore the business, read the content and gain the information. The mobile apps also prove to be an advantage to the customers who are not interested in reading the marketing collateral as they can now listen to what businesses are offering through engaging audio, video or multimedia content. Additionally, it becomes very easy to know the customer’s response to the business advertisements and manage it further as compared to the traditional print and media advertising.

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admin August 22, 2019 0 Comments

Building an effective Social Media Strategy in 2019

The year 2018 was a tumultuous year in social media to say the least. Given the longevity of the influence of the social media, 2019 is going to be no exception. This expanding authority has a direct bearing on the sheer multitude of opportunities it presents for marketing and promoting your brand on social media. Studies claim that a sizeable number of young adults are hooked to the social media to communicate with their beloved brands and, distant from a decline, that usage is only bound to rise. All these factors underline the need for an effective social media marketing strategy that will help your brand tackle its goal with a sense of purpose.

We’ve broken down our social media marketing guide into the key steps you need to identify your goals, engage audiences and optimize your results. Read on to explore the essential elements that are required to create compelling and effective social media campaigns.

1. Research your Audience

You can’t create an effective social media campaign without knowing your audience. Making assumptions is a dangerous game for the marketers. An audience persona is what you need to create so that it can examine your audience demographic including every nuance of their behaviour and interests, fears and needs; their goals and the challenges they face. Once you understand their goals and needs, you can better fulfil those needs. An elaborate abundance of demographic data and social media analytics tools, creating an audience persona is no more an uphill task. Engage a good digital marketing and website designing company in India that can offer you these services at highly affordable prices.

2. Set Goals

Your social media strategy will be nothing more than a farce if you can’t figure out what you want out of social media at large. Set clearly defined and attainable goals that will help you scale your social efforts in a way that’s both reasonable and affordable.
The most important goals your social media marketing strategies must try to achieve –
Building brand awareness
Increase ROI
Improve your fanbase

3. Probe what your competitors are doing

In order to be one step ahead in your business niche, you must have a good idea of what your competitors are up to. Analysing your competitors’ strategy will directly apprise your own social media strategy. We are not encouraging you to either copy or steal your competitors’ ideas but find out what’s working for them and how you can adapt your own campaigns accordingly.

4. Team-Building

Every small business owner may not necessarily have the manpower required to cover all the bases of your social media campaign. If that is the case with you as well, it is better to outsource some of the tasks to a professional digital marketing and web development company in Noida.
Also, there is no dearth of tools that assist you by simplifying the process. We have listed a few –
Blog Aggregator Tools – Tools like Feedly can easily compile all your blog feeds in one place and facilitate content sharing with your audience.

Social Media Automation Tools – Hootsuite is a tool that can schedule your posts and optimize them for maximum engagement and also help in analysing the results.
Social Following Tools – A tool like ManageFlitter identifies your target audience and follows them.

5. Choose Your Platforms

As the average social media user maintains approximately 5 accounts on different platforms, you will need to reach them on at least a few of those. To decide on which platforms you want to use, consider your goals and each platform’s ability to reach those goals. The platforms you choose will also have to depend on which platforms your target audience spends the most time on.

6. Create Captivating Content

When you say “Content is King”, it should directly reflect in your social media marketing strategy. It is important to have the right idea of what to publish based on your goal and brand identity and you must be confident in which networks to cover. You must be careful to incorporate the following elements if you want your content to perform at an optimal level –
Visual – Visual content has a 40% more chance of being shared, liked or otherwise engaged with.
Emotional – People appreciate content that they can relate to and connect with.
Useful – Make sure your content offers some kind of value-addition to your audience making them more likely to share and promote it.

7. Don’t compromise on timeliness

Being punctual comes with its own set of benefits, especially when it comes to social media campaigns. Your customers expect prompt responses from your brand and purposeful interactions on a regular basis. Here it is important to understand that all social media channels are fundamentally networks. This means that they are a place to interact and share content. If your brand is ignorant about the core elements of networking, it might result in a major catastrophe. So you are required to put in enough effort to ensure conversations or engagement opportunities aren’t left unattended.

8. Track Analytics

as crucial as it is to understand which strategies are effective and which aren’t, tracking analytics gives you an insight into the various details of your campaigns thus enabling you to modify and improve your strategy. The best way to measure the effectiveness of your campaign utilizes two basic factors – engagement metrics (likes and shares) and website traffic.

Though one cannot shy away from the fact that largely social media is a game of trial and error, a process that is perpetual. There is nothing like arriving to a specific point and just stay there. You have to be on your toes, keep fine-tuning your strategy and making adjustments according to your audience. But remember, the results are much more than rewarding.

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admin July 1, 2019 0 Comments