E-commerce is currently what the world is running on. Everything at present happens over the web on an e-commerce platform. Therefore, if you intend to enter the e-commerce world then you will have to look up e-commerce web development companies in Noida and get hold of the best to build an e-commerce platform for you. However, it is not easy to find the right e-commerce web development company. You will have to follow a process for doing the same.

Benefits of an E-Commerce Web Development Company

There are several benefits that an e-commerce platform provides. The greatest advantage that it gives to business owners is that it allows them to reach out to a wider range of people which they would have not been able to access if they only had a physical store to visit. Here are some of the must-know benefits of hiring e-commerce web development companies in Noida.

 Domain Expertise

E-commerce is a separate domain altogether. It is not at all similar to other domains. If you hire an e-commerce web development company then the best part would be their knowledge about the specific domain. Since these experts have been working in the e-commerce domain, it is obvious that would know about this domain more than others.

On-time Project Delivery

Well-established Web development companies in Delhi Noida NCR that has expertise in their specified domain, also carry a reputation for on-time project delivery. They serve the clients with complete satisfaction by delivering their projects on time to them. They work on the project with complete passion, compatibility, and endurance. They make sure to deliver the projects to the customers as promised so that they main maintain their reputation and the customer chooses to come back to them for further assistance.

Produce the Best Results

Professional e-commerce companies work as per the customer. They look into all the needs and requirements of the customers and do the e-commerce website development accordingly. These kinds of companies are extremely market-driven and can present the best results by combining the desires of the customers and the present market trends.

Bottom Line

If you try building an e-commerce website by yourself then it might not be the right decision for you unless you have expertise in the field. Therefore, it is suggested that you take professional help while developing an e-commerce website.

Are you looking for a website development company? Then you are in the right place. We are like a growing root in the advertising industry. We understand the importance of a brand and its marketing strategy and will help you grow higher and higher. We offer in-demand development services in today’s technologies. Our web developers are well trained in all web technologies such as WordPress, LimeSurvey, Zencart, PhpList, and Joomla. We transfer research into memorable experiences in this digital world.

Finding the right web development company is a challenging task for any company. You need something that is simple to update and has few usability issues. For these reasons and some others, you will need the best in the market for all your web portal solutions.

Our approach to web development
If you are looking for a customized internet application, then you are at the right destination. Our in-house and super-seasoned web development nerds are hard-core trained in today’s challenging web technologies. Our development folks work very closely with the UX and UI teams to ensure best customer service and best practices in user experience. They think outside the box.
The current pandemic crisis has allowed digital commerce to grow even bigger. It’s like a blessing in disguise for some web development and e-commerce website design company, it has become a foundation for both B2C and B2B purchasing.
Using digital commerce, customers can buy the things they want without visiting the store. E-commerce in a nutshell can be defined as a fully automated E-commerce that handles all marketing digitally.

Types of E-commerce
• Active e-commerce is defined as businesses that regularly sell their products and services and accept payments online.
• Passive E-commerce It is referred to as a business that markets its products online but only accepts payments offline.

E-commerce Functions
Traditionally, digital strategists map out the entire customer journey as a smooth experience for end-to-end users, but it is never limited to the following features:
• Pricing
• Customer acquisition
• Photo description
• Other materials that are used in digital marketing

Best customer experience.
People are using e-commerce to get follow-up support from companies, such as customer service. Most customers nowadays expect Omni-channel fulfilment when making a purchase from any brand.
So, creating a custom web portal is not an easy task, but it can be done with our green-horned web developers. We can offer full-service web development and e-commerce web design.

The core function of UI and UX design is to create a product for helping businesses or entrepreneurs to promote their business and attract more customers. UX design focuses on improving the user-friendliness of the product or service and increasing user satisfaction. If you are based near Delhi NCR, you can select a reputed ui design company in noida for creating a unique design that is useful, attractive, and enhance customer experience.

Here are some elementary design elements:

Goal-Oriented Design

The primary focus of every UI design should be about bringing benefits to the target audience. The beauty or creativity of the designer comes secondary. Creativity is necessary to align the UI aesthetics to the purpose or the business goal. The ultimate user of the design solution would be the end-users. Trying to see things from their perspective brings out a design that generates a positive customer experience.

Usability

Every UI or UX design should be created keeping in mind the user journey. Simplifying the user journey results in a pleasant user experience. A simplified design that acknowledges customer needs and behavior and accommodates them saves the user’s time. Linear interface design for easy execution of actions at every point and presenting the content or relevant information as per the user’s context is the best approach to achieve a desired level of usability.

Negative Space and Color

Research reports have shown that adding more space to a UI design makes the user interface more precise and captures user attention effortlessly. The pages with more negative spaces are easier to perceive as they prevent overcrowding. Selecting the most suitable color scheme is also necessary for the UI design. A/B testing can also show how different color pallets would affect product perception.

Proper Content

Content plays a significant role in making an application or a website appealing to users. All relevant content should be portioned and, its placement should help users find it easily. Therefore, UX designers must organize and put all relevant content in a way that is readily available to the users. Many ux design companies in noida, for instance, Dextrous, ensure that the designers use effective visual signals to direct the focus of the user to the main interactive features.

Biometric Verification

In addition to the essential elements of UX design, including biometric authentication technology can also enhance the customer experience. This shift from the traditional verification method would simplify the user authentication process and save the user from remembering various passwords for different mobile apps and websites. Introducing this latest-gen tech in the app would sure give your business the edge over the competition.

No one notices a company without noticing the logo. A logo is an identity for a company that attracts people. A good logo should be eye-catching, memorable and should represent the brand value. It should remind the people about the company. And a logo designer should be creative enough in order to leave an impression on the people with the help of the logo created.

Why is logo designing necessary?

Many of you must have come across this question, usually, a logo should be designed to build an organization’s brand identity. A good logo must be capable of building a positive, strong, and long-lasting impression on prospective customers. Creating such a logo is very challenging, as a good logo design requires the inventive and technical prowess of a professionally trained graphic designer. The logo of the company should be custom designed by a professional who has an idea about your business.

A logo is known as a person’s gut feeling about the product, service, and organization. Hence, it becomes really essential to hire a great logo designing company that can design an impression leaving logo for the company. People spend a lot of money in order to hire a  logo designing company and to get the desired logo. However, there are some guidelines that are required to be taken into consideration before hiring an expert logo designer:

1. There are various logo designing companies over the web, choosing one is a difficult job to do. However, you can go for dextrousinfo which is leading in the market as one of the best logo designing companies.
2. We should hire a company that has maximum recommendations and reviews. Dextrousinfo has already got a rating of 4.2 stars on internet reviews which gives proof of being a great logo designing company.
3. When you are hiring an expert logo designer it is necessary to check his/her professional credentials, this will give us an outlook of expertise the individual has.
4. A good designer must be well versed with the latest software, technology, editing skills, and other programs which are used in logo design.
5. He should also be familiar with dissemination techniques, communication, and mass production.
6. If a designer has knowledge about processors, chips, circuit boards, electronic equipment, software including application and programming then this designer is most likely to get selected.
7. A logo designer who has varied mediums to achieve artistic effects is very creative and preferred. Designers should be good listeners, they should design the logo as per the needs and requirements of the clients. The above-mentioned logo designing company has a team of expert logo designers.
8. Individuals always look for cost-effective graphic designers, money charged by the designer is directly professional to his/her experience and past work and you can go for Dextrousinfo wherein the best of the logo designing packages are provided

Since your logo is one of the most important marketing tools nowadays, ensure that only a qualified logo designer should design a logo for you so as to effectively communicate with the people. As said earlier, a logo is going to be an identity for the company. Hence, make sure not to get this work done in a hurry. Explain to the designer your company motto and the intentions of the company and let him do his work religiously. This is the reason why even the most top-notch companies are very particular about the logo. Thinking to make your company a big brand, start with getting a great logo designed from our team of professionals who are enriched with a great experience of designing logos for high-profile companies. We are situated in Noida, however, we have provided our services across the world. We have a professional team of graphic designers which is led by project directors. Hence we can say that we are one of the best logo designing companies in Noida.

Packages of logo designing in Noida:

There are different packages available for different kinds of logo designing. You can choose as per your budget and the rest is up to us. We will provide you the identity of your company which is going to be with you as a visual mark.

You don’t have to be a digital marketing prodigy to figure out the continual rise in digital media usage over the last few years. A recent report revealed that an average adult user spends about 5.9 hours with digital media either through smartphones, computers, or other connected devices — each and every day.

Talking in medical or psychological terms, this rising screen addiction is scary. But for marketers and entrepreneurs this is exciting news, an opportunity to launch their brands on various digital platforms and achieve maximum exposure to gain constantly connected customers.

However, all this requires a pragmatic and beneficial digital marketing strategy that must be put in place at the right time. And speaking in plain terms, pulling together your own digital marketing strategy is a quite a handful. So here we’re trying to breaking it all down to the fundamentals of digital marketing. If you are looking for some ideas and inspirations for your digital marketing strategy, read on.

Why you need a digital marketing strategy

The answer is quite straightforward. According to business basics, an inclusive strategy must be acquired to serve as your roadmap and maximize your efforts. This helps you choose wisely keeping an end goal in mind as against wasting energy with random, impulsive ideas.

Next we will discuss the various types of marketing efforts at play.
What are the types of digital marketing? These include:
• Content marketing
• Email marketing
• Search engine marketing (SEM)
• Search engine optimization (SEO)
• Pay-per-click advertising (PPC)
• Social media marketing
• Affiliate marketing

Here it is also important to understand the real objective of implementing a robust digital marketing strategy. It pulls all of those together into a cohesive plan that is self-sustaining and helps you save time, effort, and money.

Ways to create a digital marketing strategy

We know all this sounds really exciting! However, the groundwork is the real task. You need to create your own digital marketing strategy. At the risk of sounding intimidating, let me tell you that though initially it may feel overwhelming and complex, but the results will surely be worth the efforts.

The key is to start small and break down five simple steps to introduce you to the right track with your own digital marketing efforts. When you consider this as your basic digital marketing strategy framework, you’ll surely get the ball rolling.

1. Understand your audience
Any effective marketing campaign depends on how well you understand exactly who you’re marketing to. So your first step should be obtaining maximum information about your existing audience.
Out of the numerous ways to do this, the most popular and effective are:
• Analytics (from your existing website, email marketing platform, and social accounts)
• Surveys and feedback forms
• Conversations with your sales and customer support departments

With these efforts you will gain valuable insight into your customers’ profiles, their goals, the challenges they’re facing, and how your business fits in. This information fortifies you to create different buyer personas and facilitates effortless communication with your target audience through your marketing efforts — and target your messaging accordingly.

2. Set your goals

Your overarching digital marketing strategy must be defined by a larger goal attached. It need to be something more specific and inspirational than the clichés — “market your business” or “grow your audience.”
A great way to set your marketing goals is to use the SMART goal framework. This acronym stands for:

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound
Working through each letter of that acronym will help you set goals that provide enough context to actually keep you heading in the right direction.
3. Evaluate your efforts

It is never easy to hash out a strategy and sometimes you feel like you’re back to square one. But that’s usually not the case. All your marketing efforts up to this point, regardless of how scanty they may have been, indicate that the wheels are rotating already.

What you need is to conduct an audit of your past efforts to gain an idea about what has functioned well and what hasn’t. This offers you a better grip on what you must be doing more. Moreover, it also gives you a chance to accumulate content and other assets like social media graphics to various other tit-bits of information. You can reprocess these to save yourself from constantly reinventing the wheel

4. Figure out all the nitty-gritties

Keep those creative juices flowing, but don’t forget to pay attention to the numerous real-world logistics that need your attention. Remember that the process of strategizing isn’t just about dreaming — you also need to figure out what you can accomplish within those constraints.

Additionally, there are some critical considerations that you must sort out –
• Your budget: How much can you spend on digital marketing?
• Your people: Who will be responsible? Will you need to outsource any tasks or responsibilities?
• Your channels: Which marketing channels will you use, and what goal will be attached to each channel?
These are the most critical elements for you to know up front to fabricate a strategy that’s successful within any limitations you might have.
5. Work it all out

Having all the core elements — your audience, your goals, and your means — worked out, all you need is to prioritize and design all of them together into a digital marketing strategy template you can use.
You can start with something as basic as a simple calendar (it can be just a normal spreadsheet) that successfully keeps all the different elements together.

Though these are just the fundamental steps you need to take to get started, remember that sometimes just getting started is all you need to begin to figure out the best way to do things. All you need is a little inspiration. As with any process, you need to be committed to some trial and error!

The year 2018 was a tumultuous year in social media to say the least. Given the longevity of the influence of the social media, 2019 is going to be no exception. This expanding authority has a direct bearing on the sheer multitude of opportunities it presents for marketing and promoting your brand on social media. Studies claim that a sizeable number of young adults are hooked to the social media to communicate with their beloved brands and, distant from a decline, that usage is only bound to rise. All these factors underline the need for an effective social media marketing strategy that will help your brand tackle its goal with a sense of purpose.

We’ve broken down our social media marketing guide into the key steps you need to identify your goals, engage audiences and optimize your results. Read on to explore the essential elements that are required to create compelling and effective social media campaigns.

1. Research your Audience

You can’t create an effective social media campaign without knowing your audience. Making assumptions is a dangerous game for the marketers. An audience persona is what you need to create so that it can examine your audience demographic including every nuance of their behaviour and interests, fears and needs; their goals and the challenges they face. Once you understand their goals and needs, you can better fulfil those needs. An elaborate abundance of demographic data and social media analytics tools, creating an audience persona is no more an uphill task. Engage a good digital marketing and website designing company in India that can offer you these services at highly affordable prices.

2. Set Goals

Your social media strategy will be nothing more than a farce if you can’t figure out what you want out of social media at large. Set clearly defined and attainable goals that will help you scale your social efforts in a way that’s both reasonable and affordable.
The most important goals your social media marketing strategies must try to achieve –
Building brand awareness
Increase ROI
Improve your fanbase

3. Probe what your competitors are doing

In order to be one step ahead in your business niche, you must have a good idea of what your competitors are up to. Analysing your competitors’ strategy will directly apprise your own social media strategy. We are not encouraging you to either copy or steal your competitors’ ideas but find out what’s working for them and how you can adapt your own campaigns accordingly.

4. Team-Building

Every small business owner may not necessarily have the manpower required to cover all the bases of your social media campaign. If that is the case with you as well, it is better to outsource some of the tasks to a professional digital marketing and web development company in Noida.
Also, there is no dearth of tools that assist you by simplifying the process. We have listed a few –
Blog Aggregator Tools – Tools like Feedly can easily compile all your blog feeds in one place and facilitate content sharing with your audience.

Social Media Automation Tools – Hootsuite is a tool that can schedule your posts and optimize them for maximum engagement and also help in analysing the results.
Social Following Tools – A tool like ManageFlitter identifies your target audience and follows them.

5. Choose Your Platforms

As the average social media user maintains approximately 5 accounts on different platforms, you will need to reach them on at least a few of those. To decide on which platforms you want to use, consider your goals and each platform’s ability to reach those goals. The platforms you choose will also have to depend on which platforms your target audience spends the most time on.

6. Create Captivating Content

When you say “Content is King”, it should directly reflect in your social media marketing strategy. It is important to have the right idea of what to publish based on your goal and brand identity and you must be confident in which networks to cover. You must be careful to incorporate the following elements if you want your content to perform at an optimal level –
Visual – Visual content has a 40% more chance of being shared, liked or otherwise engaged with.
Emotional – People appreciate content that they can relate to and connect with.
Useful – Make sure your content offers some kind of value-addition to your audience making them more likely to share and promote it.

7. Don’t compromise on timeliness

Being punctual comes with its own set of benefits, especially when it comes to social media campaigns. Your customers expect prompt responses from your brand and purposeful interactions on a regular basis. Here it is important to understand that all social media channels are fundamentally networks. This means that they are a place to interact and share content. If your brand is ignorant about the core elements of networking, it might result in a major catastrophe. So you are required to put in enough effort to ensure conversations or engagement opportunities aren’t left unattended.

8. Track Analytics

as crucial as it is to understand which strategies are effective and which aren’t, tracking analytics gives you an insight into the various details of your campaigns thus enabling you to modify and improve your strategy. The best way to measure the effectiveness of your campaign utilizes two basic factors – engagement metrics (likes and shares) and website traffic.

Though one cannot shy away from the fact that largely social media is a game of trial and error, a process that is perpetual. There is nothing like arriving to a specific point and just stay there. You have to be on your toes, keep fine-tuning your strategy and making adjustments according to your audience. But remember, the results are much more than rewarding.

Taking a leap into the last quarter of 2018, we look forward to the SEO trends in 2019 that are all set to change and become much smarter. With smartphones gaining so much popularity, mobile searches have already started to influence the trends. There are quite a few reasons to suspect 2019 will lead us in certain new directions and reinforce some of our working principles.

What SEO trends and techniques does 2019 hold for us? It won’t be wrong to say that we might witness changes that were considered hypothetical just a few years before. So, here’s a sneak peek into the very near future of SEO and let’s brace ourselves for it.

Voice Search continues to grow – With more and more devices utilizing voice search, companies and service providers will have to present information in the form of answering questions and solving problems. According to Google every fifth search query on mobile devices is made through voice search. Digital assistants and smart home devices will surely further the use of features like “voice search” in 2019. Here’s a practical tip for search engine optimization company – focus more on longtail keywords when optimizing content as users communicate directly with the search engine in voice-controlled searches.

LSI Keywords are important within content – Google greatly favors delivering quality content and that essentially comes with including the correct words. The days of keyword stuffing are long gone, what prevails is the inclusion of relevant words. Latent Semantic Indexing revolves around the words that concentrates on your vital topics. There are tools to help with this such as LSI graph. While this isn’t the final word in SEO, it’s worth considering when writing quality content. However, it’s not a good idea to stuff LSI keywords into your already existing copy.

Structured data will gain importance – The evolution of the SRPs has lead Google to access more and more data material. It’s now possible for Google to create relevant meta descriptions from the existing content. Plus, it also uses structured data for creating rich snippets. With the available space becoming smaller due to the change in the arrangement of advertisement, it’s best to create eye-catching snippets.

More focus on Video Results – Video is now undeniably the most widely used content across the web. So, search engines can’t overlook it. The fact is that more than 55% of users watch videos online every day. YouTube counts over 1 billion hours of video content usage every day across the globe. It’s beyond comprehension how many billions of hours are spent on Vimeo, Netflix, and other video streaming sources.

Mobile First Index – This is another major change made by Google. Now it will give preference to the mobile first to rank sites. The Google algorithms will use the mobile version of a website to rank pages to consider the structured data and to present snippets from your site to results. It has also been announced that Google has initiated this change and it has also moved a lot of sites to this index which will be monitored by their search staff.

Search Engine Optimization is one field that is heavily dynamic and 2019 will not be any different. And in the coming months, as you prepare to review SEO best practices for 2019, do consider the trends listed above. They are sure going to provide every search engine optimization company an edge in their performance and their industry.

The expeditiously growing urbanization has given way to online shopping resulting in a boom in the online market. This has led to the emergence of a large number of e-commerce set-ups. Today every brick and mortar retailer, irrespective of their size, is trying to create an online presence with an e-commerce website.

If launching an online store is something that you have on your mind, the primary step you need to take is to get a sturdy e-commerce platform for your website. What all is required to fortify your e-commerce store? First off, reflect on e-commerce web development company, which means to locate the best development team that can give practical and functional outputs. You must ascertain a professional e-commerce development company to assist you to create an excellent e-commerce online store.

But given the fierce competition and a large number of options, finding the right e-commerce technology partner is tough. To make the decision-making process easier for you, here are some tips to pick a decent e-Commerce development company that can help you stay ahead of your competition.

1. Take a good look at their Portfolio – Experience makes one perfect! Before commencing discussions with an E-commerce development company, evaluate their portfolio and take a good look at what they have developed and delivered so far. It helps to choose an E-commerce web development company that has developed websites similar to your need. Don’t just look at the home page screenshots of the websites they feature in their portfolio but go to the websites and navigate through them. Take note of the elements you like and those you don’t.

2. Appropriate e-commerce platform – Before you proceed with the contract, make sure you have ample knowledge about the platform they are going to use for your store. In case you are not an expert in technology, it would be problematic for you to figure out which suits you the best. So ask your development partner to provide you with information about the features of popular platforms and go for the best one that is in line with the purpose of your web store.

3. Communication between Client and Developer – Proper and timely interaction is critical between the client and the development team. Even if the development firm is far from you, make sure they communicate efficiently using tools like Skype, Google Talk, Facebook, or other such communication tools. Remember that many e-commerce development agencies falter where a competent and adequate communication process is concerned leading to misinterpretation of business goals.

4. Timeframes and Deadlines – In Business, time is money! So, deadlines would be another factor important to you while deciding a development partner If you are in haste to go live with your E-commerce portal and need a development company who can deliver one as fast as possible. It’s best to ensure that the hired developers will be able to accomplish the website within specified timeframes and provide you with a complete product by the fixed date.

5. Estimation of development cost – Every Business has a budget allocated for any investment they make into their business. It would be appropriate for you to discuss the cost of your e-commerce development project with the firm and make sure it suits your budget. Before you finalize the deal, discuss the budget with the web development company to save yourself from spending money on hidden development arrangements.

Hopefully, these tips will come in handy when you commence your search for the perfect e-commerce technology partner and help you hire the best one.