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A compelling value proposition is what differentiates you from your competitors. It is designed to appeal to your customers and drive them to make a strong decision.
E-commerce websites pay a high price when their customers lose sight of the value proposition.
Today you can buy almost anything online.
Up-Selling is the concept of recommending customers more expensive variations of the same product with different features, whereas Cross-Selling is designed to sell additional related products or features. Both approaches are effective in increasing the overall purchase price.
Did you know that most sales made on e-commerce sites come from searching the website? Today's customers want to find what they are looking for quickly and effortlessly, and failure to provide accurate information will result in lost visitors and sales.
Research shows that you can significantly increase your sales by providing sufficient product information to your customers at the right time. Today's consumers want to see larger product images, detailed specifications, product comparisons, unbiased reviews and anything else that will help with their purchasing decision.
Websites that offer customization options should make it easy to select, modify and preview available options with the help of visualization tools. This will improve the overall customer experience, boost confidence and reduce the amount of time it takes to narrow down choices that fit their needs and budget.
Having a confusing checkout process that has too many steps guarantees a loss in sales. Shoppers will simply end up abandoning their carts. An effective checkout process should involve a minimal amount of steps, and should guide customers to make the experience easy and hassle-free.