Social Media Optimization – Your Launch pad for Success
Search Engine Optimization (SEO) is a core strategy to promote the online visibility of your business and improve its reputation on the chief search engines like Google, Yahoo, & MSN. However, trying to get the desired results with SEO strategies alone can prove to be a strained process. It is thus best to adopt SEO in conjunction with one or more Social Media strategies to expedite online visibility in less time. Now, there are two different ways to evaluate which strategies are relevant for your business and to put a plan in place to execute these strategies. You can either do your own research or consult a professional Social Media Optimization company in Delhi-NCR.
Tips on Optimizing Social Media
If you are one of those “hands-off” type of businesses and lack the necessary resources to manage profiles and participate in a conversation with your fans, SMO is the best option for you. Optimization is a slow process and takes work, initially. But you have done it a few times, it becomes a habit. However, in order to be really consistent with your tasks, you must set Campaign Guidelines, to follow:
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Optimize your social media profiles, with keywords in about content and ALT-tag for images in image gallery. Some of the popular platforms are LinkedIn, Face book, Twitter, YouTube & Blog.
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Design a blue print/schedule for social media activities that need to be performed on a daily/weekly/monthly basis. This is the schedule that needs to be followed by resource Responsible for executing Social Media Plan. If you are going to use in-house resource, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
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Syndicate content. Content can be in the form of Text, Video or Images. For example, if you are writing two blog posts a month, when you publish the blog posts, syndicate these posts to multiple platforms & bookmarking sites.
- Be sure to measure the results of all the activities
Tips on Social Media Marketing
Once you have SMO plan in place and you have resources to manage the profiles on a regular basis and to respond to fan base in a timely manner, you can engage in Social Media Marketing activities.
- Before starting your marketing campaign in one or more social media platforms for your business, find out where your target market is active.
- Have a social media policy in place for employees who are allowed to participate in online conversation about your brand. This is critical to set a standard for responding to fans & to avoid any negative publicity. If you do get into such situation, be proactive to handle in a timely manner to avoid major damage to your brand.
- If you are going to use in-house resource to manage social media profiles for your business, be sure to train them for doing the job effectively. You also have the choice of outsourcing the effort.
- Take advantage of Social media paid campaigns such as Face Book Ads to build brand awareness and build your network.
- Be sure to measure the results of all the activities
Benefits
By executing both SEO, SMO & Social Media Marketing effectively, you are leveraging the power of the internet to:
- Improve online visibility
- Strengthen brand awareness
- Build Credibility Online
- Build a strong following online
- Generate leads by viral marketing
- Be the source of information, when consumers are ready
Dextrous Infosolutions is the best SEO Company in Delhi NCR helping businesses with custom web design and digital marketing strategies to grow their business online. Our strategies include custom web design based on conversion architecture, search engine optimization (SEO), Social Media Optimization (SMO) & other digital marketing techniques.
