Ecommerce, these days, is kind of different from what it was a few years ago. People are more inclined towards buying from someone who is recognizable rather than someone who offers the best possible quality. This happens because of influencers and various other factors.
Simply put, this is the right time to focus and put more resources into raising brand awareness if you want to harness various other benefits besides making sales. Brand awareness in eCommerce is a growing trend with various websites writing about it and highlighting its importance in the times to come.
This article will effectively help those who are contemplating making some changes in this aspect of their business. Continue reading for some great tips.
Social Media Presence
This is a no-brainer as we all know that Social media is where you will find the biggest number of potential customers. With platforms like Facebook, Twitter, and Instagram that allow you to speak directly with your audience, it is mandatory to have a prodigious social media presence.
This, basically, boils down to what you are trying to achieve as some platforms are better than others. However, it would be a good idea to be on as many social media platforms as you can and see which ones bring you the most benefits.
Targeting Specific Audiences
Your targeted audience should always be relevant. It won’t be an exaggeration to say that running ads for people who are not interested in your product will only damage your brand. You never quite know what damage an annoyed person can do on social media or anywhere else. Such is the power of the Internet that a few bad words here and there and before you know it, there is a campaign on Twitter or Facebook urging others to stop buying from you.
Though this particular situation is not that common, it perfectly emphasizes the need to focus on audiences who are interested and are more likely to spread positive messages rather than those who would not.
Find your ideal targets and cater to their needs by advertising a particular product or two. Try to get on a personal level and they will start following you in no time.
Word of Mouth
The word on the internet travels at a ridiculous speed. Just a few positive sentences can take your business to new heights.
And just how do you get the word out there? Through the influencers! You can’t underestimate their impact as they have massive audiences that follow their every word. Everyone has heard about Kim Kardashian, Kylie Jenner, etc.
Of course, not everyone can target A-list celebrities due to reasons like shortage of funds. But there are plenty of other great influencers willing to give you a hand by getting something in return.
Your website is the mouthpiece of your brand. A slow, clumsy, website is a huge deterrent for your target audience. If the user interface of your website is not optimized, you can say goodbye to all the people that will visit the website only to leave it immediately.
SEO is a critical part of the equation as you want to gather more attention from organic traffic. That one comes from search engines and has a much higher intent to actually spend money. And the more sales you make, the more you will grow, spreading your name and raising brand awareness.
Brand leaders like Nike, Apple, etc. are identified by simply looking at their logo or reading a short slogan. Now is this something that everyone is capable of achieving? Certainly not, but you should still look to get as much as you can from what little you have going on for you.
Holding an Event
A real-life event goes a long way. Sure, one could argue that it only targets local people but it would be the perfect choice for those who run a business that relies on nearby inhabitants.
Moreover, you get to meet new people that may share the same goals. You never know when a person may come in and help turn things around for a lot better than what you had previously.
Becoming an authority in your niche is more or less the same as raising brand awareness. And one of the better ways to accomplish that would be writing a compelling blog that focuses on content quality over anything else.
Blogs have become a norm even on eCommerce websites, so it should be obvious that those who want to get more attention need to start one as well.
So to sum it all up, brand awareness may seem like a tricky thing, but the reality is quite different. Once you get the hang of it and apply these tips, you should be on your way to reaching the top.