Technology Expertise:

App Store Optimization

Be an indomitable leader amongst the millions of Apps downloaded daily! Dextrous provides expert App Store Optimization services to keep your app on the top!

With the mobile app market completely saturated due to the creation and development of millions of mobile apps, the app stores are totally overcrowded. Only an exclusive ASO strategy can serve your purpose and list you amongst the top grosser.

Why ASO Matters Today

App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.

App store optimization (ASO) is the process of improving the visibility of a mobile app (such as an iPhone, iPad, Android, or Windows Phone app) in an app store. App store optimization is closely related to search engine optimization.

According to a report, more than 90% of an average app’s installs are organic. This is where app store optimization services and agencies can help.


Get Complete App Store Optimization Solution

We follow a unique approach

It is important to understand that App store optimization is a continuous process. You must research, test and iterate to keep up with the competition. And, as app stores continue to grow and hence the competition grows as well, it’s surely going to get a lot more complex.

At Dextrous we utilize these key marketing factors to bolster your application, increase brand visibility, multiply your download numbers and bring you as close to the top of your category as possible.

App store optimization must go beyond keywords. It’s about understanding the user intent and measuring their response, to uncover what works and what doesn’t. It implies factoring in all elements of an app marketing copy to attract and retain app users.

We believe in keeping our clients happy! Here’s what they have to say.

Client Testimonials

Snap-shot of our App Store Optimization Services

ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.

Since Dextrous – the top SEO services provider, works with a client-first approach, we offer the most beneficial services including:

  • App Title Optimization services
  • App keyword targeting and optimization
  • App ratings and reviews
  • App description optimization
  • App screenshots and icon creation

We will incorporate all these strategies along with proper on-page content optimization, excellent analysis of ratings and reviews as well as suitable keyword usage. Our satisfaction lies in your achievement of front-page visibility.

Learn How You Can Improve App Visibility Right Now!


  • What is App Store Optimization (ASO)?
    App Store Optimization (ASO) is the process of optimizing mobile applications to improve their visibility and ranking in the app stores, such as the Apple App Store and Google Play Store. ASO aims to increase app visibility, attract more organic downloads, and improve conversion rates.
  • Why is App Store Optimization important?
    App Store Optimization is important because the app stores are highly competitive, with millions of apps vying for user attention. Effective ASO strategies can help your app stand out, increase its discoverability, and attract more relevant users. It can ultimately lead to higher app downloads, user engagement, and revenue.
  • What are the key elements of App Store Optimization?
    Key elements of App Store Optimization include optimizing app metadata (app title, keywords, and description), creating compelling app icons and screenshots, soliciting positive app reviews and ratings, optimizing the app's listing page, localizing the app for different markets, and monitoring and analyzing performance metrics.
  • How do keywords impact App Store Optimization?
    Keywords play a crucial role in App Store Optimization. App developers and marketers need to research and select relevant keywords that users are likely to search for when looking for an app similar to theirs. Incorporating these keywords strategically in the app's metadata can improve its visibility and rank higher in search results.
  • What are some best practices for optimizing app screenshots and icons?
    Optimizing app screenshots and icons is essential to attract users' attention and convince them to download the app. Best practices include using visually appealing and high-resolution images, highlighting key features and benefits, testing different variations to see which perform best, and ensuring that the screenshots and icons accurately represent the app's functionality and value.
  • How can app reviews and ratings impact ASO?
    App reviews and ratings are important factors in ASO. Positive reviews and higher ratings not only improve the app's reputation and credibility but also contribute to higher conversion rates. Encouraging satisfied users to leave reviews and ratings can boost your app's visibility and attract more downloads.
  • Is localization important in App Store Optimization?
    Yes, localization is crucial in App Store Optimization, especially if you are targeting international markets. Adapting your app's metadata, description, keywords, and screenshots to cater to the language, culture, and preferences of specific markets can significantly improve your app's visibility and appeal to a broader audience.
  • How can performance metrics be used to optimize app store presence?
    Performance metrics, such as downloads, user engagement, conversion rates, and retention rates, provide valuable insights into how well your app is performing. By analyzing these metrics, you can identify areas for improvement, make data-driven decisions, and refine your ASO strategies to maximize the app's success.
  • What role does A/B testing play in App Store Optimization?
    A/B testing, also known as split testing, is a technique used in ASO to compare and evaluate different variations of app elements, such as icons, screenshots, or descriptions. By testing different versions with a subset of users and measuring their performance, you can determine which variation performs better and make informed decisions on optimizing your app store presence.
  • How often should App Store Optimization be reviewed and updated?
    App Store Optimization is an ongoing process that requires regular review and updates. It is important to stay updated with changes in app store algorithms, user behavior, and market trends. Monitoring your app's performance metrics and competitors, and making adjustments to your ASO strategies accordingly, will help maintain and improve your app's visibility and downloads over time.