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Undoubtedly one of the most distinguished advertising possibilities created by Google, PPC advertising lures businesses that aim to dominate search engine results for particular keywords. PPC provides businesses a unique presence on search engines and increased chances of relevant traffic.

PPC management is a detailed process which requires a lot of research and analysis. It’s imperative that you choose a PPC Agency that offers professional Pay Per Click Advertising and will get you the maximum Return On Investment (ROI).

Reach your target audience with a well-managed and effective PPC Campaign

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Benefits of PPC advertising & marketing

With an experience of 12+ years in the web business, Dextrous is a leading name in PPC advertising & marketing business. With proven strategies to increase your ROI, our experts have the knowledge of what will work and what will not to create a sure shot successful campaign for our clients.

  • It helps in instantly reaching web users searching for services related to your Business
  • It gives you instant results unlike SEO which is a long struggle
  • It comes with the ability to run language specific campaigns
  • It offers functionality to target specific geographic locations
  • It allows you to target all devices separately
  • If managed well, it’s a value for money proposition
  • No minimum investment requirements
  • It helps you to retarget visitors who have browsed your website before but did not convert
  • It helps in online reputation management as well by displaying Ads over organic search results.


The PPC experts at Dextrous can manage your campaign at extremely affordable prices

Our Packages


Our PPC Services

  • Search Advertising - One of your most crucial ad channels, Search advertising campaigns drive leads and revenue for the businesses.
  • Display Advertising - Display advertising gives digital marketers immense power in the form of phenomenal reach.
  • Social Media Advertising - Social Advertising is a powerful tool that combines Facebook, Twitter, LinkedIn etc. to deliver profitable results.
  • Remarketing - Remarketing is a smart advertising technique which enables you to show ads to users who have visited your website earlier.
  • Google Shopping Ads – Also known as Google PLA Ads, allows e-commerce businesses to quickly place products at the top of Google search results pages.
  • Mobile Advertising - Mobile Advertising is a great option with mass reach and lower Cost Per Clicks (CPCs) than Desktop Ads.

What’s included in PPC Services?

  • Keyword Discovery and Selection
  • Ad Text Creation
  • Help with Optimizing Landing Pages
  • Bid Management
  • Conversion / Call / Sales Tracking
  • PPC Monitoring & Reporting


How it works

  • Review Your Objectives - Pay Per Click services start with a one-on-one consultation with a PPC expert to discuss your business and the goals you want to achieve.
  • Display Advertising - Display advertising gives digital marketers immense power in the form of phenomenal reach.
  • Get Your Customized PPC Advertising Plan - Next, we research keywords that customers could use in search engines to find products and services like yours. Then we create enticing ads that customers will want to click. Ads are targeted to the local, regional or national market you serve.
  • Track Your Results - Ongoing optimization will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click-through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall. Ongoing Campaign Improvements - As time goes on, we analyze the results and make improvements to your PPC advertising campaign to make it even more effective.

Reach your target audience with a well-managed and effective PPC Campaign

PPC Services FAQs

  • What is PPC (Pay-Per-Click)?
    PPC stands for Pay-Per-Click, which is an online advertising model where advertisers pay a fee each time their ad is clicked. It is a way of buying visits to a website rather than earning them organically.
  • How does PPC advertising work?
    PPC advertising works by bidding on keywords or phrases relevant to the target audience. When users search for those keywords, the ads appear at the top or bottom of search engine results pages (SERPs). Advertisers only pay when someone clicks on their ad, hence the name "Pay-Per-Click."
  • Which platforms offer PPC advertising?
    Popular platforms that offer PPC advertising include Google Ads (formerly known as Google AdWords), Bing Ads, and social media platforms like Facebook Ads, Instagram Ads, Twitter Ads, and LinkedIn Ads. Each platform has its own advertising system and targeting options.
  • What are the benefits of PPC advertising?
    PPC advertising offers several benefits, including immediate visibility and traffic to your website, highly targeted advertising to reach the right audience, control over budget and spending, measurable results and data analysis, and the ability to test and optimize campaigns in real-time for better performance.
  • How do you determine the budget for PPC campaigns?
    Determining the budget for PPC campaigns depends on various factors, including the competitiveness of the industry, campaign goals, target audience size, and available resources. It is important to set a budget that aligns with your marketing objectives and allows for optimal ad exposure without overspending.
  • What is keyword research in PPC advertising?
    Keyword research is the process of identifying and selecting the most relevant and effective keywords or phrases that potential customers may use when searching for products or services. It involves understanding search volume, competition, and the intent behind the keywords to create targeted and optimized PPC campaigns.
  • What are ad extensions in PPC advertising?
    Ad extensions are additional pieces of information that can be added to PPC ads to provide more context, increase visibility, and encourage user interaction. Examples of ad extensions include site links (additional links to specific pages on your website), call extensions (phone numbers for users to call directly), location extensions (displaying the business's address), and more.
  • How do you measure the success of PPC campaigns?
    The success of PPC campaigns is measured through key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per click (CPC), return on ad spend (ROAS), and overall return on investment (ROI). Analyzing these metrics helps gauge the effectiveness and profitability of PPC campaigns.
  • What is remarketing in PPC advertising?
    Remarketing, also known as retargeting, is a technique in PPC advertising where ads are shown to people who have previously visited a website but did not convert into customers. It allows advertisers to reach out to these potential customers again as they browse other websites or social media platforms, increasing the chances of conversion.
  • How important is ongoing optimization and management in PPC advertising?
    Ongoing optimization and management are crucial in PPC advertising to ensure campaigns are performing at their best. It involves monitoring ad performance, adjusting bids and budgets, testing ad variations, refining keyword targeting, and analyzing data to identify areas of improvement. Continuous optimization helps maximize ROI and drive better results from PPC campaigns.