10 Costly Google Ads Mistakes Businesses Make (And What Smart Agencies Do Differently)

Let’s be real—Google Ads can feel like a money pit if you don’t know what you’re doing. One minute you're watching your ads rack up impressions, and the next you're wondering where your budget went (and why you’re still not seeing sales). We've seen this time and time again, especially with local businesses looking for quick wins but falling into the same traps.